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The response to the furniture rental was extremely positive. It’s an affordable and sustainable choice, whether people are furnishing rented accommodation or furnishing a new home that they’ve bought. We offer over 500 products, including beds, desks and bar stools. We launched a furniture rental service with Fat Llama, the peer-to-peer rental marketplace dubbed ‘the Airbnb for things’. Jeremy Clarkson becoming a farmer on Clarkson’s Farm saw sales of women’s wellington boots increase by 53%. Journalist and author Dolly Alderton spotted the resemblance to Rachel Green’s dress in ‘The One Where No One’s Ready’ and a green Whistles dress. The Friends Reunion created a wave of Nineties nostalgia.
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We know the series was behind this trend as prior to it starting, waistcoat sales were down by 75%. Sales of waistcoats rose 114% between May and August as Line of Duty fever swept the country.
Searches for aviator sunglasses and sales of AND/OR flare jeans rose thanks to The Serpent. The Undoing caused sales of colourful coats to rise by 49% and online searches for neck scarves increased by 148%.
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With shop windows boarded up or left empty for much of the last year, our TV screens temporarily took their place: they became our shop windows into interesting fashion and lifestyle trends.
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We have analysed extensive internal data to get an insight into the products that defined the year, which we left behind plus the trends and themes which dominated the year. We aim to delight, to deliver and to disrupt.” At John Lewis we’ve seen these changes emerge. People have become clearer about what matters to them and their work-life balance has shifted towards life. Pippa Wicks, Executive Director at John Lewis, said: “The unprecedented events of 20 have left a permanent mark on how we shop, live and look. This is why we expanded our Click & Collect service to over 1,000 locations and extended our Services division into furniture rental and new financial services products. Customers expect flexibility and convenience more than ever before. Our website now accounts for between 60% and 70% of our sales, up from 40% before the pandemic. Meanwhile, the nation fell out of love with filing cabinets, which we stopped selling this year.
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Beauty became all about skin care instead of make up as people had more time for their wellness routines, and the trend for comfortable nightwear isn’t going anywhere as sales continued to rise. This was also the year that TV screens became our new shop windows as viewers adopted the fashion and lifestyle trends they watched on shows such as Friends: The Reunion, Line of Duty and Clarkson's Farm.Įven though we couldn’t travel abroad for the majority of the year, swimwear was as in demand as ever this summer control swimsuits and Speedo briefs were some of the most popular products. Meanwhile, outside space became the ‘new inside’ as sales of hot tubs, outdoor furniture and accessories soared. The report, which looks back at the products and trends that shaped the year, found that UK consumers adapted to lockdown by redesigning their living spaces to make way for home offices and exercise equipment, such as Peloton bikes. Tents, air fryers, trampolines and Crocs were among the products that defined the last 12 months, according to this year’s Shop, Live, Look report by John Lewis.
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